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Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...

Felbert, Aaron von; Breuer, Christoph - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 190-208

Persistent link: https://www.econbiz.de/10012697127

Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie

Nufer, Gerd (ed.); Bühler, André W. (contributor); … - 2010 - 2., neu bearb. und wesentlich erw. Aufl.

Die Kommerzialisierung des Sports nimmt weiter zu. Viele Sportorganisationen sind heute mit mittelständischen Unternehmen vergleichbar. Wer hier betriebswirtschaftliche Entscheidungen trifft, ohne die sporttypischen Besonderheiten zu beachten, geht ein hohes Risiko ein

Persistent link: https://www.econbiz.de/10008662762

Top clubs' performance and the competitive situation in European domestic football competitions

Pawlowski, Tim; Breuer, Christoph; Hovemann, Arnd - In: Journal of sports economics 11 (2010) 2, pp. 186-202

Persistent link: https://www.econbiz.de/10003970020

The impact of color and animation on sports viewers' attention to televised sponsorship signage

Breuer, Christoph; Rumpf, Christopher - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 170-183

Persistent link: https://www.econbiz.de/10010526499

The sponsorship effect : do sport sponsorship announcements impact the firm value of sponsoring firms?

Reiser, Matthias; Breuer, Christoph; Wicker, Pamela - In: International journal of sport finance 7 (2012) 3, pp. 232-248

Persistent link: https://www.econbiz.de/10009658156

Sports tourism marketing

Hallmann, Kirstin; Dallmeyer, Sören; Breuer, Christoph - In: Strategies in sports marketing : technologies and …, (pp. 40-57). 2014

Persistent link: https://www.econbiz.de/10010362538

Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach

Rumpf, Christopher; Breuer, Christoph - In: Strategies in sports marketing : technologies and …, (pp. 238-254). 2014

Persistent link: https://www.econbiz.de/10010362962

Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response

Breuer, Christoph; Boronczyk, Felix; Rumpf, Christopher - In: Journal of business research : JBR 133 (2021), pp. 309-316

Persistent link: https://www.econbiz.de/10012590294

The company you keep : brand image transfer in concurrent event sponsorship

Boronczyk, Felix; Breuer, Christoph - In: Journal of business research : JBR 124 (2021), pp. 739-747

Persistent link: https://www.econbiz.de/10012494013

Determinants of non-profit sports clubs' perceived competition from commercial sports providers

Rossi, Lea; Breuer, Christoph; Feiler, Svenja - In: Sport management review 23 (2020) 4, pp. 736-749

Persistent link: https://www.econbiz.de/10012295969