Braunsberger, Karin; Brian Buckler, R.; Luckett, Michael - In: Journal of Services Marketing 22 (2008) 7, pp. 505-519
Purpose – The purpose of the paper is to compare measures of subjective and objective knowledge as well as usage/experience measures in a credence service environment for two different samples, namely college students and non‐student adults. Design/methodology/approach – Data were...