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temperature on store evaluations. Three evaluative dimensions emerged from the factor analysis: stimulation, upmarket positioning … and relaxation. A 2 x 2 x 3 experiment (lighting x perceived temperature x retail outlet) shows that lighting and its … interaction with perceived temperature influence stimulation and upmarket positioning. Perceived temperature has a direct impact …
Persistent link: https://www.econbiz.de/10009001398
Lighting and temperature are two important stimuli in sensory marketing. However, these stimuli have not yet been … effect of different levels of lighting and temperature in a controlled environment with visual aids and to test the impact of … responses. Both a bright cool light and a slightly warm temperature had a stimulating effect on participants' store perception …
Persistent link: https://www.econbiz.de/10011144034
temperature on store evaluations. Three evaluative dimensions emerged from the factor analysis: stimulation, upmarket positioning … and relaxation. A 2 x 2 x 3 experiment (lighting x perceived temperature x retail outlet) shows that lighting and its … interaction with perceived temperature influence stimulation and upmarket positioning. Perceived temperature has a direct impact …
Persistent link: https://www.econbiz.de/10011072839