Purpose: Big data poses as a valuable opportunity to further improve decision making in supply chain management (SCM). However, the understanding and application of big data seem rather elusive and only partially explored. The purpose of this paper is to create further guidance in understanding...

Purpose: While big data creates business value, knowledge on how value is created remains limited and research is needed to discover big data’s value mechanism. The purpose of this paper is to explore value creation capabilities of big data through an alignment perspective....