The following paper shows the work in progress in the frame of the specific support action Program “E-Trust”. A initial qualitative study was carried out in order to find out evidences and opinions about the performance of e-commerce in the agricultural and food sector. The paper shows a...

This study explores consumer demand for organic milk products (OMP) and prospective developments in OMP supply chain in Portugal. Consumer demand is approached through a survey accomplished with a stratified sample of 625 consumers from the Porto Metropolitan area (north Portugal), whose...