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The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.; Glynn, Mark S.; Little, Victoria - 2009
Persistent link: https://www.econbiz.de/10003836347
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Brand image, corporate reputation, and customer value
Cretu, Anca E.; Brodie, Roderick J. - In: Business-to-business brand management : theory, …, (pp. 263-387). 2009
Persistent link: https://www.econbiz.de/10008661018
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Brand equity and the value of marketing assets
Brodie, Roderick J.; Glynn, Mark S. - In: Marketing theory : a student text, (pp. 379-385). 2010
Persistent link: https://www.econbiz.de/10003950918