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Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland; Landschulze, Sebastian; Scheunert, Uta - 2009
Persistent link: https://www.econbiz.de/10003844155
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The evolution of brand preferences : evidence from consumer migration
Bronnenberg, Bart J.; Dube, Jean-Pierre H.; Gentzkow, … - 2010
Persistent link: https://www.econbiz.de/10008991105
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Seniorenmarketing : Sortimentspolitische Maßnahmen als Reaktion auf den demographischen Wandel
Helm, Roland; Landschulze, Sebastian - 2006
Persistent link: https://www.econbiz.de/10003373688
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Implication from cue utilization theory and signalling theory for firm reputation and the marketing of new products
Helm, Roland - 2006
Persistent link: https://www.econbiz.de/10003243146
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Marketing investment and intangible brand capital
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Syverson, Chad - 2022
Persistent link: https://www.econbiz.de/10013260232
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Intangible Marketing Capital
Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Syverson, Chad - National Bureau of Economic Research - 2022
We present several empirical facts about trends in marketing investment in the US. We also present estimates of the … private benefits to firms from their advertising and the established academic wisdom for the striking magnitude of marketing …
Persistent link: https://www.econbiz.de/10013334364