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Bronnenberg, Bart J.
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Exploring the Implications of the Internet for Consumer Marketing
Peterson, Robert A.
;
Balasubramanian, Sridhar
; …
- In:
Journal of the Academy of Marketing Science
25
(
1997
)
4
,
pp. 329-346
Persistent link: https://www.econbiz.de/10006153457
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