paper first measures the extent to which producers display an active or mechanical marketing style using individual farmer … sales. Next, tests of performance persistence are conducted to determine if there is any advantage to an active marketing … style. The results show that southern Oklahoma wheat producers tend to have a mechanical marketing style, while at other …

practices of U.S. retailers, U.S. importers and foreign exporters in relation to marketing imported produce and, finally, to … explore the opportunities and challenges faced by these three key supply chain participants in marketing imported produce in … by retailers in marketing imported produce are not necessarily the same issues being addressed by either U.S. importers …

The effects on marketing margins and Texas what producers of shifting from a period with stable prices to a period …

A new paradigm is needed in extension marketing programs. Attempts to help producers time the market, either through … cask sales or futures trading, appear to be of little benefit. Marketing extension programs need to place less emphasis on … outlook and futures trading and more emphasis on simple marketing strategies that people really use. An empirical example of …

This study focused on investigating key issues related to marketing fresh sweet corn through supermarket firms and …