paper first measures the extent to which producers display an active or mechanical marketing style using individual farmer … sales. Next, tests of performance persistence are conducted to determine if there is any advantage to an active marketing … style. The results show that southern Oklahoma wheat producers tend to have a mechanical marketing style, while at other …

A new paradigm is needed in extension marketing programs. Attempts to help producers time the market, either through … cask sales or futures trading, appear to be of little benefit. Marketing extension programs need to place less emphasis on … outlook and futures trading and more emphasis on simple marketing strategies that people really use. An empirical example of …