Brouthers, Keith D.; Brouthers, Lance Eliot - In: Journal of Management Studies 40 (2003) 5, pp. 1179-1204
In this study, we suggest that disparities between service and manufacturing firms' international entry mode choices can be explained by differences in their reaction to transaction cost based variables and by the influence of risk and trust propensity. We find that: (1) due to the investment...