Huang, Xueli; Soutar, Geoffrey N.; Brown, Alan - In: European Journal of Innovation Management 4 (2001) 1, pp. 53-59
New product development (NPD) is crucial to the survival and thriving of a business entity and a firm’s sources of advantages are important to the NPD success. This paper explores the marketing and technical resources adequacy of Australian small and medium enterprises (SMEs) in NPD. A survey...
