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Brown, Carol A.
Mullins, John W.
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Marketing management : a quarterly business management publication of the American Marketing Association
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OLC EcoSci
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PIONEERING PRACTICES FOR NEW PRODUCT DEVELOPMENT AT US WEST - Today's rapid changes in markets and technologies require new practices for new product development.
Mullins, John W.
;
Sittig, Sarah K.
;
Brown, Carol A.
- In:
Marketing management : a quarterly business management …
9
(
2000
)
4
,
pp. 36-41
Persistent link: https://www.econbiz.de/10007240507
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