The provision of feedback about individual electricity consumption is a widely used approach to promote pro-environmental behavior. This form of feedback typically invokes social comparisons by informing households about their aggregate electricity consumption relative to others. While previous...

Feedback interventions are considered a promising instrument to promoteenergy conservation among households and thus, to mitigate climate change. Need. However,it remains unclear whether their effectiveness can be increased by incentivizing thepursuit of energy-savings goals. In this paper, we...