illustrate the use of theory and to reinforce students' understanding of it. We believe that microeconomics is the most important … business students will learn microeconomic theory and how to use it correctly." …

Theory of Consumer Choice. Chapter 4. Individual and Market Demand. Chapter 5. Using Consumer Choice Theory. Chapter 6 … Monopoly Power. Chapter 13. Monopolistic Competition and Oligopoly. Chapter 14. Game Theory and the Economics of Information …