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Thinking "communities of academic practice" : on space, enterprise and governance in marketing academia

Brownlie, Douglas; Hewer, Paul; Tadajewski, Mark - In: Expanding disciplinary space : on the potential of …, (pp. 1-8). 2013

Persistent link: https://www.econbiz.de/10010199673

Thinking 'Communities of Academic Practice': on space, enterprise and governance in marketing academia

Brownlie, Douglas; Hewer, Paul; Tadajewski, Mark - In: Journal of marketing management : MM 25 (2009) 7-8, pp. 635-776

Persistent link: https://www.econbiz.de/10008327655

Thinking 'Communities of Academic Practice': on space, enterprise and governance in marketing academia

Brownlie, Douglas; Hewer, Paul; Tadajewski, Mark - In: Journal of marketing management : MM 25 (2009) 7, pp. 635-643

Persistent link: https://www.econbiz.de/10008416601

On market forces and adjustments : acknowledging consumer creativity through the aesthetics of 'debadging'

Hewer, Paul; Brownlie, Douglas - 2010

This paper explores the social dynamics by means of which market forces are enacted at the level of everyday consumption. In particular, it draws on Holt's (2002) notion that as 'unruly bricoleurs', consumers kick-start processes of market adjustment and innovation through improvising ways to...

Persistent link: https://www.econbiz.de/10009459803

On market forces and adjustments: acknowledging consumer creativity through the aesthetics of "debadging"

Hewer, Paul; Brownlie, Douglas - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 428-440

Persistent link: https://www.econbiz.de/10003995625

Theory into practice: meditations on cultures of accountability and interdisciplinary in marketing research

Brownlie, Douglas; Hewer, Paul; Ferguson, Pauline - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 395-409

Persistent link: https://www.econbiz.de/10003492052

Concerning marketing critterati : beyond nuance, estrangement and elitism

Brownlie, Douglas; Hewer, Paul - In: Critical marketing : defining the field, (pp. 44-68). 2007

Persistent link: https://www.econbiz.de/10003534483

Articulating consumers through practices of vernacular creativity

Brownlie, Douglas; Hewer, Paul - In: Scandinavian journal of management 27 (2011) 2, pp. 243-253

Persistent link: https://www.econbiz.de/10009160364

Celebrity, convergence and transformation : editorial

Brownlie, Douglas; Hewer, Paul; Kerrigan, Finola - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 453-460

Persistent link: https://www.econbiz.de/10011325838

"Spinning" warhol : celebrity brand theoretics and the logic of the celebrity brand

Kerrigan, Finola; Brownlie, Douglas; Hewer, Paul; … - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1504-1524

Persistent link: https://www.econbiz.de/10009412782