//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bruce, Margaret"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Risk and Resilience: From Good...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
1
Business-to-business marketing
1
Loyalty programme
1
Marketing management
1
Marketingmanagement
1
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Bruce, Margaret
Mitchell, Andrew
34
Mitchell, Andrew D.
33
Voon, Tania
13
Mishra, Neha
6
Gingrich, Luann Good
5
Herd, Dean
5
Lightman, Ernie
5
Hoeffler, Anke
3
Kirkup, Malcolm
3
Lemon, Mark
3
Bossert, Thomas J.
2
Chakravarti, Dipankar
2
Lockhart, Nicolas J. S.
2
Mitchell, A. H. G.
2
Sajeva, Maurizio
2
Sheargold, Elizabeth
2
Staelin, Richard
2
Ainslie, George
1
Ball, Nicole
1
Benn, Julia
1
Biousse, Kim
1
Bossert, Thomas
1
Bossert, Thomas John
1
Briscoe, Ivan
1
Brower, Charles N.
1
Béné, Chris
1
Cannon, Terry
1
Casado-Asensio, Juan
1
Chin, Elizabeth
1
Corfee-Morlot, Jan
1
Davies, Mark
1
Davies, Robin
1
Donnelly, Tom
1
Drutschinin, Anna
1
Figueiredo, Jose B.
1
Fletcher, Gavin
1
Frederick, Shane
1
Gascoigne, Catherine
1
George, Bethan
1
more ...
less ...
Published in...
All
Advanced digital marketing strategies in a data-driven era
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital loyalty programmes : pull strategies in B2B channel marketing
Marjan, Ammarah
;
Graham, Charles
;
Bruce, Margaret
; …
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 51-78)
.
2021
Persistent link: https://www.econbiz.de/10012621947
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->