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Journal of marketing management : MM
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R & D management
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Winning by Design: Technology, Product Design and International Competitiveness
Walsh, Vivien
;
Roy, Robin
;
Bruce, Margaret
;
Potter, Stephen
- In:
R & D management
24
(
1994
)
1
,
pp. 114
Persistent link: https://www.econbiz.de/10006636107
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The risks and rewards of design investment
Bruce, Margaret
;
Potter, Stephen
;
Roy, Robin
- In:
Journal of marketing management : MM
11
(
1995
)
5
,
pp. 403-418
Persistent link: https://www.econbiz.de/10007006646
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