This paper explores the relevance of food origin to consumers when making product purchase decisions. We use data from a survey of pork shoppers at the point of sale of five food retailers in Germany. Participants engaged in both a hypothetical survey eliciting evaluations of the importance of...

Um Produkte erfolgreich im Markt zu positionieren, müssen diese den Qualitätsanforderungen der Konsumenten entsprechen. Vor diesem Hintergrund wurde an den Fallbeispielen Schweinefleisch und Kartoffeln das verbraucherorientierte Qualitätsurteil analysiert. Produkte unterscheiden sich im...

 We apply a bivariate probit model and cluster analysis to German household survey data to evaluate factors influencing consumption of conventional and organic potatoes. Results show there is a positive but insignificant correlation between the consumption of conventional and organic potatoes...

Consumers use of quality characteristics to make milk purchase decisions reveal opportunities to create successful marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality perception: the perception process, the physical product...