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~person:"Bruhn, Manfred"
~person:"Homburg, Christian"
~person:"Snower, Dennis J."
~subject:"Kundenorientierung"
~type_genre:"Thesis"
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Kundennähe von Industriegüterunternehmen : Konzeption - Erfolgsauswirkungen - Determinanten
Homburg, Christian
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1995
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