Narrow search
Showing 1 - 6 of 6
Cover Image
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria; Kowalkowski, Christian; Biggemann, Sergio - In: Journal of business research : JBR 69 (2016) 7, pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Cover Image
Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian; Gebauer, Heiko; Kamp, Bart; … - In: Industrial marketing management : the international … 60 (2017), pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
Cover Image
ICT as a catalyst for service business orientation
Kowalkowski, Christian; Kindström, Daniel; Gebauer, Heiko - In: The journal of business & industrial marketing 28 (2013) 6, pp. 506-513
Persistent link: https://www.econbiz.de/10009790087
Cover Image
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen; Kowalkowski, Christian - In: The journal of business & industrial marketing 38 (2023) 2, pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Cover Image
The service transformation process : a research agenda in the customer orientation interface
Bruhn, Manfred; Braun, Corina - In: Marketing : ZFP ; journal of research and management 38 (2016) 1, pp. 5-21
Persistent link: https://www.econbiz.de/10011566836
Cover Image
Service infusion as agile incrementalism in action
Kowalkowski, Christian; Kindström, Daniel; Alejandro, … - In: Journal of business research : JBR 65 (2012) 6, pp. 765-772
Persistent link: https://www.econbiz.de/10009552507