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~person:"Bruhn, Manfred"
~subject:"Deutschland"
~type_genre:"Multi-volume publication"
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ECONIS (ZBW)
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Handbuch Markenartikel : Anforderungen an die Markenpolitik aus Sicht von Wissenschaft und Praxis
Bruhn, Manfred
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contributor
)
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1994
Persistent link: https://www.econbiz.de/10000891814
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Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen
Bruhn, Manfred
(
contributor
)
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2004
Persistent link: https://www.econbiz.de/10001748065
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