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Adoption of e-health services from the user’s perspective : identification of the relevant determinants of adoption to benefit from the promises

Bruhn, Manfred; Schmidt, Isabel - 2010

The purpose of this paper is to construct a conceptual framework for the adoption decision of potential users in the field of electronic health services including the relevant determinants, sources of information aimed at reducing uncertainty about the innovation and the barriers that inhibit...

Persistent link: https://www.econbiz.de/10011416125

Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung

Bruhn, Manfred - In: Erfolg in Zeiten des Wandels : BMW im Gespräch …, (pp. 022-038). 2006

Persistent link: https://www.econbiz.de/10003346546

Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities

Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176

Persistent link: https://www.econbiz.de/10010359357

Swissness communication and its impact on consumer-brand relationships

Bruhn, Manfred; Batt, Verena - In: Die Unternehmung : Swiss journal of business research … 69 (2015) 2, pp. 116-131

Persistent link: https://www.econbiz.de/10011294571

Analyse von Kundenabwanderungen : Forschungsstand, Erklärungsansätze, Implikationen

Bruhn, Manfred; Michalski, Silke - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 55 (2003) 5, pp. 431-454

Persistent link: https://www.econbiz.de/10001779223

Authenticity in branding - exploring antecedents and consequences of brand authenticity

Fritz, Kristine; Schoenmueller, Verena; Bruhn, Manfred - In: European journal of marketing : EJM 51 (2017) 2, pp. 324-348

Persistent link: https://www.econbiz.de/10011661690

Differentiating customer engaging behavior by targeted benefits : an empirical study

Braun, Corina; Batt, Verena; Bruhn, Manfred; Hadwich, … - In: The journal of consumer marketing 33 (2016) 7, pp. 528-538

Persistent link: https://www.econbiz.de/10011642245

How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis

Braun, Corina; Hadwich, Karsten; Bruhn, Manfred - In: Journal of customer behaviour 16 (2017) 2, pp. 111-144

Persistent link: https://www.econbiz.de/10011745812

Conceptualizing and measuring brand relationship quality

Bruhn, Manfred; Hadwich, Karsten; Eichen, Falko; … - In: Consumer-brand relationships : theory and practice, (pp. 165-183). 2012

Persistent link: https://www.econbiz.de/10014566660

Customer Experience : eine Einführung in die theoretischen und praktischen Problemstellungen

Bruhn, Manfred; Hadwich, Karsten - In: Customer Experience : Forum Dienstleistungsmanagement, (pp. 3-36). 2012

Persistent link: https://www.econbiz.de/10014567348

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