//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bruno, Pascal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenpolitik
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
3
Designation of origin
3
Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
3
Markenimage
3
Consumer behaviour
2
Deutschland
2
France
2
Frankreich
2
Germany
2
Großbritannien
2
Konsumentenverhalten
2
United Kingdom
2
Brand management
1
Markenführung
1
Measurement
1
Messung
1
brand image
1
brand image-country image fit
1
brand management
1
country image
1
local consumer culture
1
marketing strategy
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
3
Author
All
Bruno, Pascal
Sattler, Henrik
200
Völckner, Franziska
40
Schnittka, Oliver
15
Hensel-Börner, Susanne
14
Esch, Franz-Rudolf
12
Gedenk, Karen
11
Herrmann, Andreas
10
Rao, Vithala R.
9
Ringle, Christian M.
7
Schrader, Stephan
7
Eggers, Felix
6
Farsky, Mario
6
Kaufmann, Gwen
6
Erfgen, Carsten
5
Hartmann, Adriane
5
Johnen, Marius
5
Schirm, Karsten
5
Zenker, Sebastian
5
Hennig-Thurau, Thorsten
4
Lüthje, Christian
4
Nitschke, Thomas
4
Victoria Villeda, Isabel
4
Zatloukal, Grit
4
Ernst, Olaf
3
Fischer, Marc
3
Hatje, Claudia
3
Klein, Kristina
3
Krüger, Beate
3
Relling, Marleen
3
Riediger, Claudia
3
Helm, Roland
2
Henning, Victor
2
Huber, Frank
2
Hupp, Oliver
2
Högl, Siegfried
2
Rühle, Alexander
2
Steiner, Michael
2
Szelig, Antonia
2
Teichert, Thorsten
2
more ...
less ...
Published in...
All
Essays on the effects of brand names and prices on consumer behavior
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
2
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
3
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->