Recent years have seen dramatic changes in data storage and processing technologies. New opportunities to collect and leverage data have led many managers to change how they make decisions — relying less on intuition and more on data. In this paper we provide the first systematic empirical...

We present findings from a controlled field experiment that allows us to investigate the dynamic effects of retail advertising. The experimental design overcomes limitations that have hindered previous investigations of this issue. Our study uncovers dynamic advertising effects that have not...

As more and more activities in the economy become digitized, analytics and data-driven decision-making (DDD) are becoming increasingly important. The adoption of analytics and DDD has been slower in small-to-medium enterprises (SMEs) compared to large firms, and reliable causal estimates of the...

The Internet has significantly reduced the marginal cost of producing and distributing digital information goods. It also coincides with the emergence of new competitive strategies such as large scale bundling. In this paper, we show that bunding can create "economies of aggregation" for...

Partnering with the Census we implement a new survey of "structured" management practices in 32,000 US manufacturing plants. We find an enormous dispersion of management practices across plants, with 40% of this variation across plants within the same firm. This management variation accounts for...

Management in America has become significantly more data-intensive, yet the economic, organizational, and strategic implications of this shift are poorly understood. Working with the U.S. Census Bureau, we developed measures of how manufacturing firms have used data to guide decision making over...

Partnering with the Census we implement a new survey of "structured" management practices in 32,000 US manufacturing plants. We find an enormous dispersion of management practices across plants, with 40% of this variation across plants within the same firm. This management variation accounts for...

Partnering with the Census we implement a new survey of "structured" management practices in 32,000 US manufacturing plants. We find an enormous dispersion of management practices across plants, with 40% of this variation across plants within the same firm. This management variation accounts for...

Anecdotes abound suggesting that the use of predictive analytics boosts firm performance. However, large-scale representative data on this phenomenon have been lacking. Working with the Census Bureau, we surveyed over 30,000 American manufacturing establishments on their use of predictive...

We use the universe of U.S. job postings to construct a firm-level index that assesses each company's work from home (WFH) suitability, and study its impact on firms' resilience during the recent COVID-19 pandemic. Using a difference-in-differences framework, we find strong evidence that,...