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Social advertising effectiveness across products : a large-scale field experiment

Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1142-1165

Persistent link: https://www.econbiz.de/10012405755

Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety

Brynjolfsson, Erik; Smith, Michael D.; Hu, Yu - 2002

We present a framework and empirical estimates that quantify the economic impact of increased product variety made available through electronic markets. Recent research has focused on the effect of increased competition on Internet market efficiency. While these efficiency gains significantly...

Persistent link: https://www.econbiz.de/10009441091

Long tails vs. superstars : the effect of information technology on product variety and sales concentration patterns

Brynjolfsson, Erik; Hu, Yu; Smith, Michael D. - In: Information systems research : ISR 21 (2010) 4, pp. 736-747

Persistent link: https://www.econbiz.de/10008823714

From Niches to Riches: Anatomy of the Long Tail - The Internet marketplace allows companies to produce and sell a far wider range of products than ever before. This profoundly chan...

Brynjolfsson, Erik; Hu, Yu; Smith, Michael D. - In: MIT sloan management review 47 (2006) 4, pp. 67-71

Persistent link: https://www.econbiz.de/10007289387

Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers

Brynjolfsson, Erik; Hu, Yu; Smith, Michael D. - In: Management science : journal of the Institute for … 49 (2003) 11, pp. 1580-1596

Persistent link: https://www.econbiz.de/10006082920