longer provide competitive advantage in markets based on different cost and value differentials. A shift in design practices … design led approach to innovation to assist medical device companies develop new services and experiences and reshape their … notions of the nature, development and deployment of health care services. This approach uses design tools and methodologies …

in small and medium enterprises has led to the development and implementation of design innovation programs, with many … western countries investing in design innovation programs for better firm performance. This paper investigates how firms … respond to a design innovation program and engage in continuous innovation, doing more business with a focused less diverse …

This paper provides an overview of research at the inception stage of a PhD design research project. It describes an … underpinning to the project and the general context for the pilot study. The pilot study seeks to establish what role design might … emotional responses to a product within a fixed time period; and what general and specific aspects of the design influenced …