Nayak, Sunanda; Pereira, Vijay; Kazmi, Bahar Ali; … - In: Journal of business ethics : JBE 191 (2024) 4, pp. 811-835
This article reports the findings of a field study conducted on the purchasing intentions of ethical consumers in India. We explored how the involvement of ethical consumers with social networking sites (SNSs such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, and others) affects their...
