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This chapter provides an overview of the economics of influencers and social media stardom. It provides the state-of-research regarding success factors, revenue and payment models, social media platforms and ecosystems, and welfare effects. It describes the role of social media content providers...
Persistent link: https://www.econbiz.de/10014305022
Mergers and acquisitions shape industry competition. Effective merger remedies are important for market efficiency and consumer welfare. This paper explores the need for more flexible remedies to address changing markets after mergers. While the EU permits some flexibility with less restrictive...
Persistent link: https://www.econbiz.de/10014377632
The world of audiovisual online markets is rapidly changing. Not long ago, it was dominated by linear television, transmitted terrestrially, through cable networks or via satellite. Recently, streaming services such as Netflix, YouTube, Amazon Prime and others have emerged as new suppliers of...
Persistent link: https://www.econbiz.de/10014501899
Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years - both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint that...
Persistent link: https://www.econbiz.de/10010310911
Newspapers have been experiencing declining circulation figures and advertising revenues for several years. Declining advertising figures, in particular, pose a threat to newspapers - this is especially severe in the U.S. where 73 per cent of newspapers' revenues are generated through...
Persistent link: https://www.econbiz.de/10010310913
The model of perfect competition is one of the most famous, most important, and most misunderstood concepts in economics. Rather than aiming to be a full-blown model of real-world competitive markets, the perfect competition model isolates the decentralized coordination mechanism inherent in all...
Persistent link: https://www.econbiz.de/10014538728
Der vorliegende Beitrag wendet die dynamische Wettbewerbstheorie von Wolfgang Kerber und anderen auf aktuelle Fragen der Wettbewerbspolitik an. Damit zeigt der Beitrag, dass dynamische Wettbewerbstheorien sehr wohl zu konkreten wettbewerbspolitischen Empfehlungen führen und einen wichtigen...
Persistent link: https://www.econbiz.de/10014547794
The recent Impala Judgment by the CFI on the Sony/BMG Decision by the Commission represents the most important ruling on collective dominance since Airtours. We review both the Decision and the Judgment and derive implications for the institutional and substantive development of EU Merger...
Persistent link: https://www.econbiz.de/10010265712
We demonstrate that the popular Farrell-Shapiro-framework (FSF) for the analysis of mergers in oligopolies relies regarding its policy conclusions sensitively on the assumption that rational agents will only propose privately profitable mergers. If this assumption held, a positive external...
Persistent link: https://www.econbiz.de/10010265767
Standard welfare analysis of horizontal mergers usually refers to two effects: the anticompetitive market power effect reduces welfare by enabling firms to charge prices above marginal costs, whereas the procompetitive efficiency effect increases welfare by reducing the costs of production...
Persistent link: https://www.econbiz.de/10010265880