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~person:"Buhl, Hans Ulrich"
~person:"MacInnis, Deborah J."
~subject:"Brand personality"
~subject:"Fuzzy sets"
~subject:"Markenimage"
~type_genre:"Book section"
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Brand personality
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Buhl, Hans Ulrich
MacInnis, Deborah J.
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Handbook of brand relationships
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Banken im Wandel : Direktbanken und Direct Banking
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The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
2
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
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3
Systemunterstützt individualisierte Kundenansprache in der Mehrkanalwelt der Finanzdienstleistungsbranche : Repräsentation der Einstellungen von Kunden in einem Kundenmodell
Buhl, Hans Ulrich
;
Fridgen, Michael
;
Volkert, Stefan
-
2003
Persistent link: https://www.econbiz.de/10001793686
Saved in:
4
Neue Perspektiven im Online- und Multichannel Banking
Buhl, Hans Ulrich
;
Wolfersberger, Peter
- In:
Banken im Wandel : Direktbanken und Direct Banking
,
(pp. 247-267)
.
2000
Persistent link: https://www.econbiz.de/10001494979
Saved in:
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