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~person:"Buhl, Hans Ulrich"
~person:"MacInnis, Deborah J."
~subject:"Brand personality"
~subject:"Markenimage"
~type_genre:"Book section"
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Brand personality
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Buhl, Hans Ulrich
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Handbook of brand relationships
2
Banken im Wandel : Direktbanken und Direct Banking
1
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ECONIS (ZBW)
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The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
2
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
3
Neue Perspektiven im Online- und Multichannel Banking
Buhl, Hans Ulrich
;
Wolfersberger, Peter
- In:
Banken im Wandel : Direktbanken und Direct Banking
,
(pp. 247-267)
.
2000
Persistent link: https://www.econbiz.de/10001494979
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