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Pricing conditions in the European common market

Diller, Hermann; Bukhari, Imaan - In: European Management Journal 12 (1994) 2, pp. 163-170

Pricing is a critical issue for firms operating in Europe. Hermann Diller and Imaan Bukhari perform a structural analysis of the pricing conditions in four industries in six EC countries and discuss the implications for pan-European pricing. The analysis reveals that existing structural...

Persistent link: https://www.econbiz.de/10009211717

Marketingplanung

Diller, Hermann (ed.); Bukhari, Imaan (contributor) - 1998 - 2., vollständig neu bearbeitete und ergänzte Auflage

Persistent link: https://www.econbiz.de/10000652090

Die Etablierung einer Marke : der Fall PLAX

Bukhari, Imaan; Diller, Hermann - 1994

Persistent link: https://www.econbiz.de/10004328300

Marketingplanung

Diller, Hermann (contributor); Bukhari, Imaan (contributor) - 1998 - 2., vollst. neu bearb. und erg. Aufl.

Persistent link: https://www.econbiz.de/10004346927

European Pricing: Pricing Conditions in the European Common Market

Diller, Hermann; Bukhari, Imaan - In: European management journal : publ. twice a year for … 12 (1994) 2, pp. 163-170

Persistent link: https://www.econbiz.de/10006339527

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