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Consumer assessment of social product features : an empirical investigation using choice experiments
Auger, Pat
;
Devinney, Timothy Michael
;
Louviere, Jordan J.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001750620
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What Will Consumers Pay for Social Product Features?
Auger, Pat
;
Burke, Paul
;
Devinney, Timothy M.
; …
- In:
Journal of business ethics : JOBE
42
(
2003
)
3
,
pp. 281
Persistent link: https://www.econbiz.de/10006891274
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