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Segmenting consumers' reasons for and against ethical consumption
Burke, Paul F.; Eckert, Christine; Davis, Stacey - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2237-2261
Persistent link: https://www.econbiz.de/10010462711
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A multiattribute benefits-based choice model with multiple mediators : new insights for positioning
Burke, Paul F.; Eckert, Christine; Sethi, Srishti - In: Journal of marketing research 57 (2020) 1, pp. 35-54
Persistent link: https://www.econbiz.de/10012177866
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The importance of social product attributes in consumer purchasing decisions : a multi-country comparative study
Auger, Pat; Devinney, Timothy Michael; Louviere, Jordan J. - In: International business review : the official journal of … 19 (2010) 2, pp. 140-159
Persistent link: https://www.econbiz.de/10003963240
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The scale-adusted latent class model : application to museum visitation
Burke, Paul F.; Burton, Christine; Huybers, Twan; … - In: Tourism analysis : an interdisciplinary tourism & … 15 (2010) 2, pp. 147-165
Persistent link: https://www.econbiz.de/10008652362
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Do social product features have value to consumers?
Auger, Pat; Devinney, Timothy Michael; Louviere, Jordan J. - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 183-191
Persistent link: https://www.econbiz.de/10003809034
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Modeling the effects of including/excluding attributes in choice experiments on systematic and random components
Islam, Towhidul; Louviere, Jordan J.; Burke, Paul F. - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 289-300
Persistent link: https://www.econbiz.de/10003593756