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~person:"Burmann, Christoph"
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Markenführung"
~subject:"Polen"
~subject:"United States"
~subject:"Verbraucherverhalten"
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Deutschland <DDR>
Markenführung
Polen
United States
Verbraucherverhalten
Brand management
30
Markenpolitik
28
Theorie
18
Theory
18
Markenimage
16
Marketing
16
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14
Marketingmanagement
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Burmann, Christoph
Esch, Franz-Rudolf
31
Huber, Frank
25
Koziolek, Helmut
23
Baumgarth, Carsten
20
Kotler, Philip
17
Kroeber-Riel, Werner
16
Ulbricht, Walter
16
Mampel, Siegfried
15
Swoboda, Bernhard
15
Wiedmann, Klaus-Peter
15
Leutwein, Alfred
14
Zschiesche, Arnd
14
Errichiello, Oliver Carlo
13
Honecker, Erich
13
Kenning, Peter
13
Solomon, Michael R.
13
Helwig, Gisela
12
Roesler, Jörg
12
Aaker, David A.
11
Eckart, Karl
11
Gutmann, Gernot
11
Kernstock, Joachim
11
Schmidt, Holger J.
11
Langner, Tobias
10
Lips, Peter
10
Steiner, Paul
10
Thalheim, Karl C.
10
Winkler, Gunnar
10
Askegaard, Søren
9
Baetzgen, Andreas
9
Bauer, Hans H.
9
Bruhn, Manfred
9
Foscht, Thomas
9
Kilian, Karsten
9
Kokot, Józef
9
Melzer, Manfred
9
Pepels, Werner
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Schulze, Gerhard
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Innengerichtete Markenführung in Unternehmen mit mehreren Marken : Wirkungen und Determinanten multipler Brand Commitments
Jentschke, Mirjam
-
2016
Persistent link: https://www.econbiz.de/10011422775
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32
Identitätsbasierte Markenführungsbudgetierung
Burmann, Christoph
;
Heemann, Jochen
-
2006
Persistent link: https://www.econbiz.de/10003407586
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