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~person:"Burmann, Christoph"
~subject:"Akzeptanz"
~subject:"Brand name"
~type_genre:"Hochschulschrift"
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Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
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2016
Persistent link: https://www.econbiz.de/10011459873
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Relevanz von Naming Rights für die identitätsbasierte Markenführung : eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring
Stichnoth, Fabian
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2018
Persistent link: https://www.econbiz.de/10011865352
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