The present paper uses a jont stated preference (SP) and revealed preference (RP) model in order to estimate the willingness to pay (WTP) for the organic attribute among other key environmental attributes in chicken meat. The stated preference model is based on the respondent's choice from...

The present paper uses a jont stated preference (SP) and revealed preference (RP) model in order to estimate the willingness to pay (WTP) for the organic attribute among other key environmental attributes in chicken meat. The stated preference model is based on the respondent's choice from...

The introduction of measurement bias in parameter estimates into non-linear discrete choice models, as a result of using factor analysis, was identified by Train et al. (1987). They found that the inclusion of factor scores, used to represent relationships amongst like variables, into a...