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~person:"Busacca, Bruno"
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Busacca, Bruno
Verona, Gianmario
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MERCATI E COMPETITIVITÀ
1
Strategic market creation : a new perspective on marketing and innovation management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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Le priorità del marketing management: una prospettiva europea
Busacca, Bruno
;
Cillo, Paola
- In:
MERCATI E COMPETITIVITÀ
2004/0
(
2004
)
Persistent link: https://www.econbiz.de/10010876183
Saved in:
2
How do financial constraints affect creativity?
Scopelliti, Irene
;
Cillo, Paola
;
Busacca, Bruno
; …
- In:
The journal of product innovation management : an …
31
(
2014
)
5
,
pp. 880-893
Persistent link: https://www.econbiz.de/10010416918
Saved in:
3
From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno
;
Cillo, Paola
;
Mazursky, David
- In:
Strategic market creation : a new perspective on …
,
(pp. 3-26)
.
2008
Persistent link: https://www.econbiz.de/10003732297
Saved in:
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