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Cumulus : the development of a loyalty card scheme
Rudolph, Thomas; Busch, Anina - In: Understanding marketing : a European casebook, (pp. 189-200). 2000
Persistent link: https://www.econbiz.de/10001638974
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Retail Food Failures and Recovery Strategies in Switzerland
Rudolph, Thomas - 2013
Food retailers risk a loss of image or even a loss of the customer if they do not learn to react effectively to failures and improve their service strategy. First of all, the present research develops a typology of retail failures and recovery strategies for the food retail market in...
Persistent link: https://www.econbiz.de/10013080068
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Retail Food Failures and Recovery Strategies in Switzerland - Food retailers risk a loss of image or even a loss of the customer if they do not learn to react effectively to failur...
Rudolph, Thomas; Busch, Anina; Busch, Sebastian - In: Journal of marketing channels : ... distribution … 7 (2000) 3, pp. 69-92
Persistent link: https://www.econbiz.de/10007178433