This teaching case study focuses on the shifting of company strategy from the national to the CEE-regional level. Friesland, a Dutch-owned dairy company in Hungary, was extremely successful in the national context since 1993, but the 2004-enlargement of the European Union initiated a process of...

The article focuses on possible typologies of strategic alliance. The first section gives a brief overview of the major groupings of alliances followed by the detailed description of strategic alliance history in Hungary. Former alliance theories were not able to describe sufficiently the...

The article focuses on possible typologies of strategic alliance. The first section gives a brief overview of the major groupings of alliances followed by the detailed description of strategic alliance history in Hungary. Former alliance theories were not able to describe sufficiently the...

This teaching case study focuses on the shifting of company strategy from the national to the CEE-regional level. Friesland, a Dutch-owned dairy company in Hungary, was extremely successful in the national context since 1993, but the 2004-enlargement of the European Union initiated a process of...