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~person:"Buzzell, Robert D."
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Werbungsbetrieb
3
Absatztechnik
1
Betriebsmaterialwirtschaft
1
Finanzmathematik
1
Marketing
1
Marktpsychologie
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Mathematical finance
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Buzzell, Robert D.
Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
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Silk, Alvin J.
4
Weiss, Doyle L.
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Backman, Jules
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Bogart, Leo
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Clarke, Darral G.
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3
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Little, John D. C.
3
Metwally, M. M.
3
Palda, Kristian S.
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Picconi, Mario J.
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Sandage, Charles Harold
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Simon, Julian L.
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Wallace, Wallace H.
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Wilson, Thomas A.
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Winer, Russell S.
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Woodside, Arch G.
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Aaker, David A.
2
Alewell, Karl
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Bearden, William O.
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Bhattacharyya, M. N.
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Marketing Science Institute, staff report
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Irwin Series in Quantitative Analysis for Business
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Predicting short-term changes in market share as a function of advertising strategy
Buzzell, Robert D.
- In:
Journal of marketing research : JMR
1
(
1964
)
3
,
pp. 27-31
Persistent link: https://www.econbiz.de/10001967449
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2
Mathematical models and methods in marketing
Bass, Frank M.
;
Buzzell, Robert D.
;
Greene, Mark R.
; …
-
1961
Persistent link: https://www.econbiz.de/10003198470
Saved in:
3
Appraising the economic and social effects of advertising : a review of issues and evidence : Prep. by Michael Pearce; Scott M. Cunningham; Avon Miller. Under the supervision of Ro...
Pearce, Michael
;
Cunningham, Scott M.
;
Miller, Avon
-
1971
Persistent link: https://www.econbiz.de/10003045348
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