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~person:"Buzzell, Robert Dow"
~person:"DeBruicker, F. S."
~person:"Holt, Douglas B."
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OPINION: SHOULD MULTINATIONALS...
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How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
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2009
Persistent link: https://www.econbiz.de/10003785267
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Managing the global brand : a typology of consumer perceptions
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
- In:
The global market : developing a strategy to manage …
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(pp. 180-201)
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2004
Persistent link: https://www.econbiz.de/10002120162
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