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~person:"Byun, Jaemun"
~subject:"Advertising"
~subject:"Theory"
~subject:"Tourism industry"
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Effective promotions for membership subscriptions and renewals to tourist attractions : discount vs. bonus
Byun, Jaemun
;
Jang, Soocheong
- In:
Tourism management : research, policies, practice
50
(
2015
),
pp. 194-203
Persistent link: https://www.econbiz.de/10011312599
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2
Effective destination advertising : matching effect between advertising language and destination type
Byun, Jaemun
;
Jang, Soocheong
;
Zara, Andrea
- In:
Tourism management : research, policies, practice
50
(
2015
),
pp. 31-40
Persistent link: https://www.econbiz.de/10011312674
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