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Understanding caregivers' intentions for their child to walk to school : further application of the theory of planned behavior
Schuster, Lisa; Kubacki, Krzysztof; Rundle-Thiele, Sharyn - In: Health marketing quarterly 33 (2016) 4, pp. 307-320
Persistent link: https://www.econbiz.de/10011628483
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The multi-actor perspective of engagement on social media
Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: International journal of market research 64 (2022) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
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Co-designing social marketing programs with "bottom of the pyramid" citizens
Schmidtke, David; Rundle-Thiele, Sharyn; Kubacki, Krzysztof - In: International journal of market research 63 (2021) 1, pp. 86-105
Persistent link: https://www.econbiz.de/10012426482
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Social marketing : current issues and future challenges
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Leo, Cheryl; … - In: Contemporary issues in social marketing, (pp. 216-237). 2013
Persistent link: https://www.econbiz.de/10011431940
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Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy; Gallegos, Danielle; Russell-Bennett, Rebekah - In: Journal of business research : JBR 69 (2016) 1, pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
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Minimizing alcohol harm : a systematic social marketing review (2000 - 2014)
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2214-2222
Persistent link: https://www.econbiz.de/10011373087
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Friends or foes : group influence effects on moderate drinking behaviors
Previte, Josephine; Fry, Marie-Louise; Drennan, Judy; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2146-2154
Persistent link: https://www.econbiz.de/10011373100
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Which healthy eating nudges work best? : a meta-analysis of field experiments
Cadario, Romain; Chandon, Pierre - 2017
Persistent link: https://www.econbiz.de/10012035425
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Which healthy eating nudges work best? : a meta-analysis of field experiments
Cadario, Romain; Chandon, Pierre - 2018 - Revised version of 2017/77/MKT
Persistent link: https://www.econbiz.de/10012042354
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Which healthy eating nudges work best? : a meta-analysis of field experiments
Cadario, Romain; Chandon, Pierre - 2018 - Revised version of 2017/18/MKT
Persistent link: https://www.econbiz.de/10012053131