This article presents a conceptual framework for the analysis of vegetable supply chains in a South East Asian context and the role wholesale markets play in these chains. Following a review of the literature on food marketing systems in developing countries and preliminary fieldwork in South...

Purpose – To demonstrate that collaborative commerce is not restricted to trade in branded products between large, multi‐national organisations. Design/methodology/approach – Insights from extensive field research in Viet Nam. Findings – The benefits from collaborative commerce are plain...