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Calantone, Roger J.
Eisend, Martin
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Journal of international marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin
;
Evanschitzky, Heiner
;
Calantone, Roger J.
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
Saved in:
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Success factors of product innovation : an updated meta-analysis
Evanschitzky, Heiner
;
Eisend, Martin
;
Calantone, Roger J.
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10010219667
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