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~person:"Calder, Bobby J."
~subject:"Customer satisfaction"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudiensammlung"
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Kellogg on advertising & media : the Kellogg School of Management
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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ECONIS (ZBW)
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Relationship branding and CRM
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 150-168)
.
2005
Persistent link: https://www.econbiz.de/10003285364
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2
Communicating with customers
Spinosa, Charles
;
Le Brocquy, David
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 226-253)
.
2008
Persistent link: https://www.econbiz.de/10003755924
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