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Considerations and implications on the necessity of increasing efficiency in the public education system: The new public management (NPM) and the market orientation as reference co...
Cambra-Berdún, Jesús; Cambra-Fierro, Jesús - In: International Review on Public and Nonprofit Marketing 3 (2006) 2, pp. 41-58
Persistent link: https://www.econbiz.de/10008552315
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The role of school and university teachers as part-time marketers
Cambra-Fierro, Jesús; Cambra-Berdún, Jesús - In: Marketing intelligence & planning 26 (2008) 5, pp. 539
Persistent link: https://www.econbiz.de/10008087946
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The role of school and university teachers as part-time marketers
Cambra-Fierro, Jesús; Cambra-Berdún, Jesús - In: Marketing intelligence & planning 26 (2008) 4-5, pp. 539
Persistent link: https://www.econbiz.de/10008099968