The latest technologies are shifting how businesses capture, analyse and distribute data from the individual users' online activity. Therefore, this contribution critically reviews the latest developments on big data analytics and programmatic advertising. Moreover, it sheds light on the use of...

This research explored the small and medium-sized enterprises (SMEs) owner-managers' attitudes toward digital media and stakeholder engagement. Its research methodology integrated measures from the technological acceptance model, the pace of technological innovation and corporate social...

This research uses a Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) protocol to investigate the utility of artificially intelligent (AI) conversational chatbots in service business settings. The findings shed light on key theoretical underpinnings focused on...

Purpose: Small and medium sized enterprises (SMEs) are increasingly communicating and interacting with stakeholders through digital media. Therefore, this research investigates the SME owner-managers' attitudes toward the pace of technological innovation, and it examines their perceived use and...

This research is focused on the utilization of artificially intelligent (AI), customer service chatbots in travel, tourism and hospitality. Rigorous criteria were used to search, screen, extract and synthesize articles on conversational, automated systems. The results shed light on the...

Purpose: This contribution presents a systematic review on service quality in higher education. It discusses about the latest opportunities and challenges facing higher educational institutions (HEIs) following the outbreak of the Coronavirus (COVID-19) pandemic. Design / methodology: The...

Electronics waste (e-waste) is the fastest growing category of hazardous solid waste in the world. While the generation of e-waste has recently attracted the attention of a number of researchers, currently, there is little awareness on its management, monitoring and control among the consumers...

This contribution features the submission of one of the most important sustainability keywords to Springer's Encyclopedia of Sustainable Management. It provides a definition and an introduction to the circular economy (CE). It describes key policies and regulatory interventions that are meant to...

A number of articles are increasingly raising awareness on the different uses of artificial intelligence (AI) technologies for customers and businesses. Many authors discuss about their benefits and possible challenges. However, for the time being, there is still limited research focused on AI...

PurposeMany educators are increasingly acquainting themselves and becoming adept with interactive technologies like augmented reality and virtual reality. Some of them are also looking forward to using Metaverse applications, as they want to benefit from its immersive three-dimensional...