Since 2005, the implementation of a traceability system is mandatory to all European food chain operators. Thebalance of costs to build and maintain the traceability system and benefits of traceability depends on the firm'straceability objectives and its resources, as reflected in...

Opportunities coming from electronic commerce provide interesting support options for the Agrifood sector. However, due to the product specific information asymmetry in the agrifood sector, the anonymity of the medium creates a lack of trust increasing transaction costs to engage in e-commerce....

Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.